Why Wool?
Why Wool?
Wool is one of nature’s most remarkable fibres — renewable, breathable and built to last.
Long before synthetics, wool was the original performance material. Each fibre acts like a tiny spring — naturally elastic, insulating and breathable. It helps you stay warm when it’s cold, cool when it’s hot, and comfortable in between. Because wool actively regulates body temperature and resists odour, you can wear it more and wash it less.
The Natural Benefits of Wool
- Breathable comfort: Lets moisture escape to keep you dry and fresh.
- Temperature regulation: Warm in winter, cool in summer — year-round comfort.
- Odour resistance: Naturally resists bacteria, so garments stay fresher for longer.
- Durability: Fibres bend and recover like springs, helping knitwear hold its shape.
- Softness: Modern spinning makes wool smoother and gentler on skin.
- Fewer washes: Air it, wear it again — saving water, energy and time.
A Renewable, Circular Fibre
Unlike man-made fibres, wool is renewable, biodegradable and recyclable. Sheep grow a new fleece every year, making wool a truly circular textile. When returned to the earth, it naturally breaks down, enriching soil instead of adding to landfill.
“Every year, a new fleece; every decade, a trusted favourite.”
Less Waste, More Wear
Wool’s natural performance means you wash it less and wear it more. That reduces microplastic shedding, detergent use and energy consumption — small habits that make a big difference.
Our Wool at 23 Foxes
At 23 Foxes we choose wool for comfort without compromise — soft, resilient and timeless. We work with natural fibres selected for performance and lower impact:
- British Wool — grown locally and graded for quality and traceability.
- Supersoft British Wool
- Extrafine Merino Wool — breathable everyday luxury with exceptional softness.
- Recycled Cashmere — premium feel with fibres given a second life.
Care Made Simple
Air your knit between wears. Spot clean when needed. Hand wash cool or use a gentle wool cycle with a mild detergent. Dry flat and store folded. That’s it.
Frequently Asked Questions
Is wool itchy?
Not all wool is the same. Finer fibres like Extrafine Merino feel soft against skin. We choose yarns and knitting methods that maximise comfort while maintaining durability.
How often should I wash wool?
Much less than other fabrics. Airing restores freshness. Wash only when needed using a gentle wool cycle.
Is wool sustainable?
Wool is renewable and biodegradable. When responsibly sourced and well cared for, wool garments have long lifespans and lower impact over time.
Does wool keep you warm if it gets wet?
Yes — wool can still insulate when damp, helping regulate your temperature in changeable weather.
Nature made it perfect. We make it timeless.
