Yarns - British Wool

Why British Wool

Across hills and lowlands, British flocks are shorn each season and their fleece carefully graded by the British Wool Board, ensuring fair pay for farmers and traceability from farm to fibre. The result is a yarn that’s as authentic as the land it comes from.

Naturally warm, breathable and resilient, British Wool is designed by nature to handle the British climate — keeping you comfortable in every season. It’s a renewable, biodegradable fibre that softens beautifully with wear and lasts for years, not seasons.

By choosing British Wool, we support local farms, preserve rural heritage, and reduce our carbon footprint through shorter supply chains and low-mileage production — all knitted right here in our Leicester factory.

Why British Wool?

Here’s the short, powerful reasoning behind it—broken down in layers you can use for your brand copy, website, or wholesale materials.

1. Provenance and Heritage

  • British Wool comes from over 40 local sheep breeds, each adapted to the UK’s climate and landscape.
  • It’s a natural, renewable resource, grown on farms that have produced wool for generations.
  • Every fleece is collected, graded, and auctioned by the British Wool Board, guaranteeing traceability and fair pay for farmers.
It’s not just wool — it’s part of Britain’s landscape and history.

2. Performance and Practicality

  • British Wool fibres are naturally resilient, insulating, and breathable.
  • They’re designed by nature to withstand harsh British weather — keeping sheep (and you) warm and dry.
  • That translates into knitwear that’s durable, temperature-regulating, and odour-resistant.
Wool that works as hard as you do.

3. Sustainability and Circularity

  • British Wool is biodegradable and renewable, making it one of the most sustainable fibres available.
  • It’s shorn annually without harming the sheep, and requires far less water and energy than synthetic fibres.
  • Because it’s graded, spun, and knitted locally, carbon miles are dramatically reduced.
Made close to home, with care for the planet.

4. Craftsmanship and Quality

When spun by traditional British mills and knitted in Leicester (as we do at 23 Foxes), the result is a robust, characterful yarn that softens beautifully with wear.

  • Holds shape and resists pilling.
  • Tells a story in every stitch.
Built to last, made to be loved.

5. Summary 

Why British Wool?
Because it’s real, responsible, and resilient.
Sourced from UK farms, graded by the British Wool Board, and spun into yarns that embody local craftsmanship. It’s renewable, biodegradable, and built for a lifetime of wear — just as nature intended.