Discover the Secret Behind Our Unmatched Softness
Sourced from the heart of Australia, crafted with Italian excellence.Imagine the softest, most luxurious hug.That’s what it feels like to wear and work with Zegna Baruffa Extrafine Merino.
From the Pristine Fields of Australia
The story of Zegna Baruffa Extrafine Merino begins in the rolling pastures of Glenrannoch, a family-run farm in Australia, where merino sheep are raised with the utmost care and respect
Spun to Perfection in Italy
Zegna Baruffa, a mill with over 160 years of Italian excellence, takes this extraordinary fibre and transforms it into a yarn of unmatched softness and strength.
A Fine Thread
Their state-of-the-art processing techniques preserve the natural beauty of merino wool, enhancing its luxurious drape, resilience, and breathability.
Zegna Baruffa – Home of Cashwool®
For generations, Baruffa has been one of Italy’s most respected names in yarn manufacturing—celebrated worldwide for its commitment to quality, heritage, and innovation. At the heart of its collection is Cashwool®, a luxurious 100% extrafine merino wool yarn, often described as “soft as cashmere, strong as wool.”
Crafted in Italy. Revered Worldwide.
Every Baruffa yarn is spun entirely in Borgosesia, Italy, at the brand’s historic mill where tradition meets cutting-edge technology. As a fully vertically integrated manufacturer, Baruffa oversees every step of production—from fibre to finished yarn—ensuring consistency, traceability, and excellence.
Innovation in Every Strand
The process begins with the careful selection and treatment of Australian merino fibres, chosen for their fineness, length, and cleanliness. With certified testing from Interwoollabs, Baruffa guarantees that only the best-quality raw material enters production.
Made with Care for the Planet
Sustainability is woven into Baruffa’s DNA. The Borgosesia plant employs over 500 people and is a model for energy efficiency and environmental responsibility. Heat generated from dyeing is repurposed to warm the factory, while advanced water purification systems reduce impact on the local environment.
